Using Lego boxes' quirky age-range suggestion as inspiration, we made a campaign to show the evolution of what you can build with Lego, from the bulky and boxy Lego-Duplo bricks to the more intricate and specific Lego-Technic pieces.
This campaign by far took more work than anything else I've worked on in my life. Building the sets/deconstructing the pieces and stringing them up one by one took a month; retouching post-photoshoot took another.
It was as fun as it was nerve-wracking. The sheer fact that I couldn't save my progress while stringing up the pieces drove me crazy. However, I would do it time and time again.
(click on photos to enlarge)
by Zuheir Kotob & Evelyne Wyss (cw)