Life is flux.
Our priorities change, and our spending shifts with them. The CIBC Adapta adapts to you, rewarding your top spending categories. So to launch CIBC’s latest credit card, we created a campaign built entirely of split screens—celebrating life’s many sides.
CD: Jesse Wilks / Gerardo Agbuya
AD: Zuheir Kotob
CW: Jason Soy
Prod: Sarah Moen
Dir: Hoffman/Metoyer