You don't always get the chance to deface one of the world's most iconic logos.
But all is fair in the name of hockey. Take that brand guideline nerds.
We vandalized the iconic Colonel Sanders logo with hockey tape.
We then turned photos of the vandalized logos into an OOH campaign.
…aaaaaand finally, we released leaked footage of the vandalism caught on camera
CCO: Dhaval Bhatt / Joel Holtby
CD: Zuheir Kotob / Jason Soy
AD: Zeina El Shurafa
CW: Zac Smith
Prod: Sara Teasdale
Dir: Mark Bone