He came. He saw. Heehaw.
In the world of home improvement, nothing stings more than being called a half-ass. It’s contractor code for lazy and sloppy work.
So for RONA’s brand relaunch, we brought that phrase to life with a literal half-ass who’s hurt and more than a little tired of being the industry’s punchline.
Recognition
Campaign Brief — Best of the Week
Little Black Book — Work of the Week
SHOOT — The Best Work You May Never See
TVCBOOK - Staff Pick
CD: Dhaval Bhatt / Joel Holtby
AD: Zuheir Kotob
CW: Jason Soy
Prod: Sarah Moen
Dir: Guy Shelmerdine