July 1st is Moving Day in Quebec.
Every year, thousands of Canadians move residence on that day and countless fingers take a beating in the process. So, as the home of Finger Lickin’ Good, KFC created Finger Lickin’ Injury Claims to compensate injured fingers with free chicken.
Ads drove to a hotline from KFC’s Finger Injury Claims Department.
Users filed their claims through a microsite where even the cursor had a bandaged finger.
Recognition
2024 Applied Arts - Experiential/Digital Engagement, Video-Single
2024 Ad Age - Editor’s Pick, Creativity Top 5
CD: Dhaval Bhatt / Joel Holtby
AD: Zuheir Kotob
CW: Jason Soy
Prod: Katie Fowler / Sunaina Arora
Dir: Sam Hughes