ACD | Art Director
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The Welcome Mat

 

We welcomed newcomers before they even landed in their new home.

We rolled out an 85,000 sq ft welcome mat along the final approach to Toronto’s International Airport so newcomers can see it on descent from 3000 feet above ground. A loud demonstration of togetherness at a time where exclusion was at its loudest.

 

Jeff and I on the welcome mat.

Recognition

  • 2019 Canadian Marketing Awards - Gold

  • 2019 Marketing Awards - Gold

CD: Cory Eisentraut
AD: Zuheir Kotob
CW: Jeff Topol
Prod: Jen Cotton
Dir: Josh Chaiton