From being flipped off in traffic to falling and scraping your knees, nasty things are inevitable. For the Band-Aid kids product line, we created a lighthearted campaign covering what is nasty with what is nice.
We modified nasty graffiti on the streets with band-aid art.
Recognition
2017 Lürzer's Archive - Published
2017 ADC - Bronze Cube
2017 ADC Germany - Bronze Cube
2017 NYC Addys - Best of Show
CD: Rodrigo Melo Moran
AD: Zuheir Kotob
CW: Evelyne Wyss