We hacked the luxury home buying journey to sell BMWs.
Research with Google/Ipsos showed that over a third of people shopping for a luxury car are also in the market for a luxury home. So we brought BMW and a high-end real estate agency together to put top of the line BMWs in front of luxury home buyers.
Recognition
2020 Cannes Lions - Shortlist x2
2020 One Show - Finalist x2, Merit x2
2020 Clios - Shortlist x2
2020 Epica Awards - Silver
2020 Webbys - Judges Choice Winner
2020 AtoMiC Awards - Gold, Silver
2019 CMA - Gold x2
2019 Strategy Awards - Gold, Silver
2019 ADCC - Bronze
2019 Marketing Awards - Silver x2
2019 Media Innovation Awards - Gold, Silver x2
CCO: Jeff Hilts, Ian Mackenzie
CD: Jonathan Careless, Troy McGuinness
AD: Zuheir Kotob
CW: Jeff Topol
Prod: Kat Forester
Dir: Scott Drucker