July 1st is Moving Day in Quebec.
Every year, thousands of Canadians move residence on that day and countless fingers take a beating in the process. So, as the home of Finger Lickin’ Good, KFC created Finger Lickin’ Injury Claims to compensate injured fingers with free chicken.
We got the word out with OOH that took a page from personal injury ads.
Billboards drove to a hotline from KFC’s Finger Injury Claims Department.
Users filed their claims through a microsite where even the cursor had a bandaged finger.
CD: Dhaval Bhatt / Joel Holtby
AD: Zuheir Kotob
CW: Jason Soy
Prod: Katie Fowler / Sunaina Arora
Dir: Sam Hughes