The holiday rush is real.

Canada’s beloved holiday chocolate, Turtles, stands for the complete opposite: taking it slow to appreciate the here and now. So to remind people to slow down over the holidays, we installed a speed camera in a mall to ticket speeding shoppers — the rushing-iest of the holiday season creatures.

Featured

01 » Shoppers moving faster than the average walking speed are flashed.

02 » A speeding ticket is then printed.

03 » Turtles are then dispensed. A delicious way to slow down.

Recognition

2024 One Show - Shortlist x2
2024 Effies - Bronze x2
2024 ADCC - Bronze x1
2024 Applied Arts - Experiential/Event
2024 Strategy Awards - Shortlist
Best Ads on TV | Best Outdoor of the Week – Dec. 13th, 2023

CD: Joel Holtby / Dhaval Bhatt
AD: Zuheir Kotob
CW: Jason Soy
Prod: Dan Rankin

Holiday Speeding Tickets

The holiday rush is real.

Recognition