Holiday Speeding Tickets

The holiday rush is real.

Canada’s beloved holiday chocolate, Turtles, stands for the complete opposite: taking it slow to appreciate the here and now. So to remind people to slow down over the holidays, we installed a speed camera in a mall to ticket speeding shoppers — the rushing-iest of the holiday season creatures.

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01 » Shoppers moving faster than the average walking speed are flashed.

02 » A speeding ticket is then printed.

03 » Turtles are then dispensed. A delicious way to slow down.

CD: Joel Holtby / Dhaval Bhatt
AD: Zuheir Kotob
CW: Jason Soy
Prod: Dan Rankin