We greeted incoming immigrants before they landed in their new home.
We placed a 85,000 sq. ft welcome mat along the final approach to Toronto’s Pearson International Airport so newcomers can see it on descent from 3000 feet above ground. A loud demonstration of togetherness at time where exclusion was at its loudest.
Jeff and I on the welcome mat.
Recognition
2019 Canadian Marketing Awards - Gold
2019 Marketing Awards - Gold
CD: Cory Eisentraut
AD: Zuheir Kotob
CW: Jeff Topol
Prod: Jen Cotton
Dir: Josh Chaiton